1. The elderly population
According to the international standard that 10% of the aged over 60 years old and 7% of the aged over 65 years old enter the aging society, China has entered the aging society in 1999.
2. The purchasing power of the elderly
The consumption ability of the elderly in our country is considerable. According to the survey, 45% of the urban elderly aged 60-65 are still in employment, while 42.8% of the urban elderly have savings, and the pension alone will increase to 1 trillion yuan by 2011. The elderly consumer market should be a huge market in reality.
3. Supply-demand gap
Market Scale: According to the current market feedback, the demand for tourism products, health food, drinks, medicine, medical equipment and entertainment products for the elderly in China is very large. By 2020, the market share of the elderly in China will rise to 2 trillion yuan.
The gap between supply and demand: But at present, the old age industry and product supply are obviously insufficient to connect with the old consumers. According to the survey, the demand of the old age products market in China is 600 billion yuan annually, but at present, the products and services provided for the elderly are less than 100 billion yuan annually.
4. The safety of medication for the elderly is a serious problem.
In 2012, the State Food and Drug Administration (SFDA) issued the Annual Report of the National Adverse Drug Reaction Monitoring in 2011. The proportion of adverse drug reactions among patients aged 45-64 years accounted for 31%, and the proportion of elderly people over 65 years of age increased significantly compared with the previous year, reaching 14.3%. There is an urgent need to solve the problem of medication safety for the elderly.